How AI and human creativity will revolutionize marketing—new study
According to a new study from Avanade, Microsoft and Sitecore, adopting and leveraging AI in brand marketing is an operational necessity. [og_img] 2024-12-11 01:14:19
Category Marketing / advertising
How Art Basel turned into an influencer marketing hotspot
Brands such as Ulta Beauty, Maybelline and Method hosted activations and private events at the Miami art fair—many of them for the first time [og_img] 2024-12-12 12:30:00
Winterberry Group Research Examines Direct Mail Ad Spend,
NEW YORK, Dec. 11, 2024 (GLOBE NEWSWIRE) — A new white paper released today by Winterberry Group, a strategic growth consultancy, shows that U.S. brands will grow their spending on direct mail advertising by an estimated 2.6 percent in 2024,…
The juggling act: Balancing brand and performance marketing for sustainable growth | Advertising
In the world of marketing, few things are as tricky as finding the perfect balance between brand marketing and performance marketing. These two forces—one focused on long-term brand equity, the other on short-term measurable returns—often seem to be at odds…
Gen Z Roundtable Year in Review—submit your questions for Dec. 18 event
Gen Z’s take on the highs and lows of advertising this year. [og_img] 2024-12-12 18:25:36
‘Big Advertising’ needs to think small
There’s no shortage of advice out there about how to do the big things well. How big brands have used big budgets, in big channels, with big ads, to make a big impact. And Q4 is always the golden quarter…
American Advertising Federation announces its 2025 Advertising Hall of Fame inductees
The AAF will hold its 2025 Advertising Hall of Fame induction ceremony in April. [og_img] 2024-12-11 12:00:00
SiriusXM's 'Auto Trends' Talks to the Only Black Executive to Manage A $3.5 Billion Car Ad Budget
Mike Jackson, a former GM exec with a $3.2B media budget, now teaches advertising as DEI remains a hot topic in corporate America [og_img] 2024-12-11 12:19:54
IRL Premium? Study Finds Out Of Home Ads Are Most Effective For Younger Demos
This is the published version of Forbes’ CMO newsletter, which offers the latest news for chief marketing officers and other messaging-focused leaders. Click here to get it delivered to your inbox every Wednesday. While it’s important for marketers to get…
Marketers’ digital waste declines yet DSP transaction costs rise
A decline in “made for advertising” site spending is the main factor in marketers’ reduced digital waste, the ANA found. [og_img] 2024-12-12 15:00:00