Data: Automakers rein in EV ad spend
The pullback in 2024 comes as the broader EV market faces a number of challenges. [og_img] 2024-12-12 20:08:46
The 2024 Game Awards Trailers & Reveals
WBIE, HBO The Game Awards took place tonight and with them came an absolute ton of sneak peek and announcement trailers for games coming in 2025, 2026 and beyond. We’ve already reported on several of the big reveals like Naughty…
Social media most used by marketers 2024
Please create an employee account to be able to mark statistics as favorites. Then you can access your favorite statistics via the star in the header. Register now Currently, you are using a shared account. To use individual functions (e.g.,…
Astro Bot Wins, Witcher 4 And New Naughty Dog Game Revealed
Topline PlayStation’s mascot platformer Astro Bot won the top prize at the 2024 Game Awards on Thursday night as several major studios unveiled their upcoming projects—including a new sci-fi game from the creators of The Last of Us, Naughty Dog,…
Snoop Dogg and Dr. Dre meet AI-generated Frank Sinatra and Sammy Davis in ad for gin brand
Ad for Still G.I.N. brand summons old-school cool from modern technology. [og_img] 2024-12-10 18:59:51
The 11 biggest announcements from The Game Awards 2024
We were expecting some major reveals during this year’s 10th anniversary of The Game Awards and sure enough, Geoff pulled through with a stacked lineup of announcements—some of which even we weren’t anticipating. We saw tons of hotly anticipated new…
A game-changing merger, Marketing & Advertising News, ET BrandEquity
In a historic move set to reshape not just the global media landscape but also India’s, Omnicom Group and The Interpublic Group (IPG) announced their merger on December 9, creating a global advertising and marketing powerhouse. The implications of this…
All Winners at The Game Awards 2024, Astro Bot Game of the Year
The long-awaited ceremony, The Game Awards, took place tonight, and in total, there were 29 awards handed out across the evening, which also came with some massive announcements and trailers. This includes story trailers and announcements such as Ninja Gaiden…
AI's influence on marketing in the supplement industry
Steve Brown, who spoke at NBJ Summit 2024, talked to NBJ about how the supplement industry should be preparing for AI’s increasingly impactful role. [og_img] 2024-12-12 18:43:23
From Software reveal Elden Ring: NightReign, a three-player co-op spin-off
Remember when From Software’s Hidetaka Miyazaki said they weren’t thinking about Elden Ring 2, but they were thinking about the continuation of Elden Ring in general? Well, who had “three player co-op musou” on their bingo card?