Roku will offer free use of a platform that repurposes social content into connected TV (CTV) creative to advertisers running campaigns through its self-service platform, per details shared exclusively with Marketing Dive. The streaming platform will cover the creative fees…
It’s understood at this point that nobody really watches Geoff Keighley’s The Game Awards for the awards themselves, the results of which usually run the gamut from inevitable to irritating. No, people watch for the trailers, because Keighley and his team might…
Image: Bytes Future, Head Office, Riyadh – Kingdom of Saudi Arabia Bytes Future is a digital marketing and advertising agency [] since 2008 based in Saudi Arabia and operating in UAE & Bahrain that is shifting the digital world…
The Game Awards will honor games and creators across genres during its Thursday night stream. While all eyes will be on which title takes home the coveted Game of the Year statue, there are a slew of other awards that…
In a historic move set to reshape not just the global media landscape but also India’s, Omnicom Group and The Interpublic Group (IPG) announced their merger on December 9, creating a global advertising and marketing powerhouse. The implications of this…
Processing in the “latent space” could help AI with tricky logical questions. https://cdn.arstechnica.net/wp-content/uploads/2024/12/GettyImages-1327016094-1152×648.jpg 2024-12-12 23:55:20
According to a new study from Avanade, Microsoft and Sitecore, adopting and leveraging AI in brand marketing is an operational necessity. [og_img] 2024-12-11 01:14:19
Hey gang, it’s that time again. Geoff Keighley is out in force this year for The Game Awards, and the excitement is reaching fever pitch. There are rumors of all shapes and sizes flying around, and I’ve already posted some…
Apple’s iPhone 17 range tipped to feature a radically different design from current models such as … [+] the iPhone 16 Pro (pictured) getty According to new reports, next year’s iPhone 17 range could look markedly different from current models.…
Brands such as Ulta Beauty, Maybelline and Method hosted activations and private events at the Miami art fair—many of them for the first time [og_img] 2024-12-12 12:30:00